Our Strategy
Our Mission
Ensuring social stability and enhancing living standards for citizens by offering proactive services and effective legislation through sustainable partnerships with the private sector.
Our Vision
Pioneering and sustainable housing services.
Values
Building happiness and stability.
Our Motto
- Professionalism
- Human centricity
- Collaboration
- Governance
- Corporate reputation
Beneficiary Satisfaction
- 1. Provide an Exceptional, Innovative & Personalized Beneficiary Experience.
- 2. Raise awareness and instill confidence in the housing sector
Housing of Future
- 3. Enhance the housing ecosystem in Dubai.
- 4. Transform into a data - driven housing sector.
Business Sustainability
- 5. Maximize and diversify financial resources.
- 6. Increase role of partnerships in the sustainable development of the housing sector
Corporate Agility
- 7. Enable Digital Transformation.
- 8. Develop a Culture of Pioneering, Innovation and Corporate Governance.
- 9. Improve employee experience and corporate identity.